TRIED & TRUSTED FORMULA
Our not so secret formula is made of everything we know and love.
Give your hair the salon treatment with our blend of luscious, natural ingredients and professional wisdom.

TOP PICKS FOR HIGH-VOLUME HAIR
HOW TO CREATE HIGH-VOLUME, BOUNCY HAIR
TOP PICKS FOR BLONDE & HIGHLIGHTED HAIR
HOW TO VANISH YELLOW TONES FROM BLONDE HAIR
TOP PICKS FOR SMOOTH & HYDRATED HAIR
HOW TO FIGHT FRIZZ & NOURISH DRY HAIR
THE EDIT

Choosing and Maintaining a Creative Colour →
Is this the year you change up your colour? Creative colour to us is anything that doesn’t look like natural colour, be it vivids, pastels or two-toned hair. Choosing and...

Are you making mistakes with your wash and blow dry? →
Ever wondered why your hair feels greasy, despite washing it daily? How it feels like straw despite the fact you’ve just conditioned it? Here we share some of our expert...

How To Wash Your Hair Like A Professional →
Have you ever marvelled at the technique used by hairdressing apprentices to get the right balance of clean yet manageable hair when they wash yours? Having your hair washed in...

How to Get Rid of Breakage and Flyaways →
You spend hours washing, blow drying and styling your hair for a few flyaway hairs to steal the show: sound familiar? You’re not alone. Flyaways are common. Annoying; but common....